Final Video

Digipack and Advertisement

Evaluation Task 1

Evaluation Task 2

Evaluation Task 2

Evaluation Task 3

Evaluation Task 3

Evaluation Task 4

Evaluation TASK 4

To show how we used new media technologies in our video, we have done a directors commentary.

Exploring Ideas For the Digipak

Deciding on a Band Name

As expected, this was quite a long and difficult process as we found it difficult to agree on a name which suitably portrayed the band in the way we wanted. As a starting point, we wrote down all of the things we wanted to portray as part of the bands image:

• Organic
• Distressed
• Raw
• Natural
• Serious
• Edgy/quirky
• Alternative
• Intelligent

After suggestions such as 'Behind the Shadows', someone suggested 'Thinking In Binary'. There was something about this name which grabbed our attention. 'Thinking In Binary' suggested the intelligence which we wanted to portray as binary is a mathematical/scientific term. Initially we went with this idea and began brainstorming potential digipak covers. We came up with quite an interesting cover of a circular world made up from a series of 1's and 0's – suggesting binary. We then wanted to place the band's name centrally with the album name underneath – 'Homes 2 Far Away'. The '2' would be placed deliberately amongst the 1's and 0's as if to make a point – contradicting the code of binary. Whilst we thought this idea was quite clever, we weren't really sure whether it suggested the organic, raw quality that we had intended.

We were keen on the this controversial, contradicting idea, and so tried to come up with phrases which perhaps suggested this contradiction. After a long session of brainstorming, we eventually decided on 'Darwin In Eden'. The contradiction of two theories of how the world began seemed like an appropriate band name as it would make people think, enforcing the serious aspect of the band's image.

After establishing our band name, we explored with potential possibilities regarding the digipak cover. To do this, we used Adobe Photoshop where we looked at the different fonts that were available. We really liked the 'DeadPostman' font, as there was a raw, distressed quality to it which portrayed the organic quality of the band.

We used google images as inspiration for the album artwork before collecting our own images. Our music video showed used quite a warped perspective to express the intensity of the emotions portrayed, so we though we'd use this concept and apply it to our digipak. We found some blurred images on Google which we experimented with in Photoshop. My skills within photoshop were fairly limited so I had to just experiment through trial and error, seeing what worked and what didn't. Due to the low saturated lighting of our video, I decided to keep the colours of the digipak fairly neutral which also suggested the organic quality of the band. These were some initial ideas:

We then moved onto something much more obvious. A tree is essentially what signifies the Eden theory, so we thought that this would create quite a strong identity in terms of promoting the band's image. On google we found some images of trees which we experimented with initially, but we would later collect our own images to put in the final digipak.