Animatic

Our track was originally about 5 minutes long, so I used the recording studios to cut the song down to 3 minutes. In order to do this, I had to get hold of a wav file of the actual song to ensure it was the best possible quality version. I then imported this into Pro Tools, where I then cut the middle section of the song and then used a cross-fade to overlap the 2 sections so that they joined together at the end of the chorus. I then cut the end of the song, where I used a fade to make the ending not sound too abrupt. I then exported this as a stereo interleaved file which I transported onto a CD. I used this CD to transfer the file onto the computers in the edit suite, where I imported the track into Final Cut Pro in preparation for our Animatic.

We took individual pictures of each storyboard image and positioned them in place alongside the track. Obviously this wasn’t going to be an accurate representation of what our video is going to look like, but we needed a general idea of how the video was going to unfold. This is the animatic we created:

The animatic wasn’t as successful as we had hoped, but we are currently looking at different shots we could potentially use in our video, however we haven’t displayed them in this animatic. This is just a rough idea of how the video will look.

Storyboard

Typical member of our target audience

I thought that this video and this type of band would appeal to a more sophisticated teenage audience because of their slightly obscure, alternative music. I can’t imagine this type of band would appeal to those who like commercial pop music by artists such as Justin Bieber, which often falls in the younger teenage category. I think the audience could range up to adults of middle age, depending on their taste in music, but ultimately, my target audience would be the 16-25 age group. The majority of my class fall into this category, and so the positive feedback suggests that this kind of video will be popular amongst this age group. I think this type of band appeals to both male and females, as the song content is about things that both can relate to.

Costume

We wanted to have the band dressed fairly casually, in order to relate to Dyer’s principle of being simultaneously ordinary and extraordinary at the same time. This means that their audience can relate to them. There won’t be too much emphasis on costume due to the fact that only their silhouette will be shown.



Location

We thought about using an old tube station as our location for the narrative element of our video. We looked into a tube station that had been previously used to shoot one of the thrillers at Hurtwood. I thought that the tube station would be a more dramatic location to film the collapsed body. However we soon came to the realisation that to hire out the tube station to use as a set, it would cost between £300 and £500, which we of course didn’t have to our disposal. We are now trying to think of other possible locations which are in the public eye, but not with too many people.

Cast List

In order to cast our video, we looked at all the theatre students from our school and picked out people who we thought would be suitable for our video. We chose theatre students because our video will heavily depend on the acting in order to give it that dramatic effect.

Incorporating a performance element

Part of the feedback from our pitch was to think about incorporating a performance element within the narrative of the video. We had initially decided that a performance element wouldn’t really work for our video, but after discussing it as a group, we thought that we could introduce one in a non conventional way. Instead of having the band in the foreground, we would have them in the background, perhaps just showing their silhouettes.

http://www.youtube.com/watch?v=MTvgnYGu9bg